PawStop
PawStop
school group-project
school group-project
PawStop
In a public shopping mall in central Stockholm, field observations revealed a large number of dogs navigating spaces designed entirely for humans. Movement between floors repeatedly disrupted their flow. Although elevators are safer, dog owners often chose escalators, creating stressful and potentially dangerous situations for their dogs.
In a public shopping mall in central Stockholm, field observations revealed a large number of dogs navigating spaces designed entirely for humans. Movement between floors repeatedly disrupted their flow. Although elevators are safer, dog owners often chose escalators, creating stressful and potentially dangerous situations for their dogs.
In a public shopping mall in central Stockholm, field observations revealed a large number of dogs navigating spaces designed entirely for humans. Movement between floors repeatedly disrupted their flow. Although elevators are safer, dog owners often chose escalators, creating stressful and potentially dangerous situations for their dogs.
The design process resulted in a two-part solution, a physical emergency stop button that attaches to the dogs leash. In combination with a mobile application made to pair the physical button and identify the user in case of misuse. It also provides information such as the nearest veterinary hospital, common escalator-related dog injuries, and a backup emergency stop.
Role: Visual design (ux&ui, logo, design process poster), field observations & analysis.
Role: Visual design (ux&ui, logo, design process poster), field observations & analysis.
Role: Visual design (ux&ui, logo, design process poster), field observations & analysis.
A two-part solution.
A two-part solution.
A physical button
A physical button
A button that attaches to the dog's leash, featuring a simple on/off interaction. Designed for time-critical situations, where today's escalator emergency stop buttons lack accessibility.
A button that attaches to the dog's leash, featuring a simple on/off interaction. Designed for time-critical situations, where today's escalator emergency stop buttons lack accessibility.
A mobile application
A mobile application
Made to pair the physical button and identify the user in case of misuse. The app also provides information such as the nearest veterinary hospital, common escalator-related dog injuries, and a backup emergency stop.
Made to pair the physical button and identify the user in case of misuse. The app also provides information such as the nearest veterinary hospital, common escalator-related dog injuries, and a backup emergency stop.
Graphic Design
Graphic Design
Logo design
Logo design
Our product needed a logo, so I took it upon myself to create one that felt right for the concept, aiming for a tone that felt approachable rather than overly serious or dooming.
Our product needed a logo, so I took it upon myself to create one that felt right for the concept, aiming for a tone that felt approachable rather than overly serious or dooming.
Poster design
Poster design
For the exhibition, the group was required to present a poster showing the design process. I aimed to make it both playful and informative, while meeting the content requirements and keeping it visually engaging.
For the exhibition, the group was required to present a poster showing the design process. I aimed to make it both playful and informative, while meeting the content requirements and keeping it visually engaging.
Design Challenge
Solution
Design Process Highlights
Key Insight
Design Challenge
Solution
Design Process Highlights
Key Insight